Finding the Best Graduates: Strategies to Understand Your Talent Pool

As the year draws to a close, many organisations are gearing up for their 2024 early talent recruitment plans. While it's essential to look forward, it's equally crucial to reflect on the past year's strategies and outcomes. To make informed decisions about your talent acquisition and campus recruiting efforts, it's essential to evaluate the success of your previous initiatives.

In this blog, we will explore how employers can use data-driven insights to find the best graduates, refine their strategies, and gain a deeper understanding of their talent pool.

To make informed decisions about your talent acquisition and campus recruiting efforts, it's essential to evaluate the success of your previous campaigns.

Before planning future campaigns, it's crucial to evaluate past success. Did your presentations, attraction strategies, and marketing channels yield the desired results? To answer these questions, businesses can employ several data-driven approaches:

Education Counts Data: Start by looking at Education Counts data to understand your audience better. This information can help you determine which universities and institutions your potential candidates come from. It's a valuable source for identifying trends and preferences within the student population.

ROI Information: Incorporate return on investment (ROI) data into your analysis. Include questions in your application forms asking candidates where they heard about your programme. This data can provide insights into which marketing channels are most effective in attracting top talent.

Source Data: Analyse data from your application forms to determine where your candidates heard about your organisation. This can help you identify the most successful channels and adjust your strategy accordingly.

Increasing Diversity and Skills

A key aspect of evaluating your talent pool is identifying gaps in diversity and skill sets. If your past efforts resulted in a lack of representation in certain areas, it's crucial to address these issues to achieve a more balanced and skilled workforce.

• Use your data to identify underrepresented groups within your talent pool. Consider whether you're attracting students with various backgrounds and skill sets or if there's a concentration in specific areas.

• To increase diversity, you may need to adjust your approach. This could involve targeting new universities, promoting your opportunities in different ways, or creating partnerships with organisations that support diverse talent such as TupuToa.

Budget Optimisation

In a world where resources are limited, optimising your budget is essential. Knowing which universities or channels yield the best candidates can help you allocate your resources more efficiently. Consider the following strategies:

• Determine which universities consistently provide top-quality candidates. Focus your resources on these institutions to maximise your budget's impact.

• Leverage data to evaluate which types of content and engagement strategies work best for your audience. Allocate your budget to create content that resonates with your target talent pool.

If you're unsure about how to best utilise your budget, consider consulting with experts who can provide tailored recommendations based on your data.

Talent Solutions' Approach

Talent Solutions offers a range of tools and services that cater to your businesses needs. Our data-driven approach allows us to tailor services to each organisation, ensuring that the solutions provided are aligned with our client's goals and target audience.

Some of the services offered by Talent Solutions include:

• Marketing Reviews: Comprehensive assessments of an organisation's marketing strategies, incorporating application data, education counts data, and social media engagement metrics.

• Analysis of Bespoke Survey Reports: In-depth analysis of survey data with key highlights and recommendations, followed by overview sessions to discuss findings and next steps.

• Consulting: Expert advice and support in making data-driven decisions, refining attraction strategies, and optimising budgets.

As you plan for 2024, remember that your past experiences and data-driven insights are your most valuable assets. Evaluate the effectiveness of your previous strategies, identify areas for improvement, and use this evidence as a foundation for your planning. Talent Solutions can guide you through this process, ensuring that your efforts are intentional, meaningful, and optimised for success.

If you would like to discuss how Talent Solutions can help your business evaluate this year’s strategy and plan for 2024, please contact us!